Let’s dive a little deeper into the topic of self-branding!

Not business branding, like logos and fonts.

But your brand personality – YOU, as a person… how people perceive you.

Let’s take Kanye West (barf) for example.

What comes to mind when you think of his infamy/ personality? Not such good imagery, right? How about Angelina Jolie? Beyonce? Orpah?

Now think of some of our fave comedic celebs: Justin Timberlake, Ellen Degeneres, Jennifer Lawrence, Jimmy Fallon, Stephen Colbert, John Oliver, Amy Schumer.

Now think of influencers in the business world: Tony Robbins, Christy Wright, Dave Ramsey, John Lee Dumas, Denise Duffield Chalene Johnson, Tim Ferris, etc.

I could go on and on with names, but you get it!!!

They all provoke a certain image / personality when you hear their names.
You know what you are getting when you tune in. You know their quirks, what they look like, their unique traits, their habits. You know why you are attracted to or repelled by them.

That, my friends, is a brand personality. Whats yours?!

Let’s take myself as an example: everyone knows I have flaming red hair, love large obnoxious earrings, don’t wear makeup, obsessed with tacos, have watercolor tattoos, I curse, don’t sugar coat things, have a southern accent, and I am always encouraging people instead of throwing them under the bus or discrediting them. I am very much a go getter and no-excuse-making lady, I am active in my community and do a lot of volunteer work, and advocating for anti-human trafficking organizations. People know me for my skills with fire cupping and loving everything holistic and organic. People tell me all the time I’m exactly like I am in person as I am online. That’s all personality traits of ME, not my business.

What does your personal brand say about you?
How do you portray / display yourself to the public?
What does someone think of when they hear your name?


This will help in creating your brand.

Your persona can be created by:


*** Be yourself instead of a clone & copycat of someone else ***

There’s no better way to foster a lasting and meaningful connection with your audience than by being your true self. Don’t be afraid to talk about things other people won’t say. It might make you polarizing, but it will also make you powerful. There are people who won’t like you or your brand no matter what – embrace it.

If you’re flaky, why should they invest their time in you? They have a lot of other choices. Show up. Show up BIG. Show up without fail.



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