Don’t Fall Prey: Questions to Ask a Potential Coach
It’s a big world out there when it comes to coaching. And there’s nothing that works my nerves more than seeing a friend or colleague fall prey to “coaches” who take advantage of people’s mental & financial vulnerabilities. I’ve always been great at pattern recognition and being able to see straight through shiny sales pages, […]
Questions to Ask a Potential New Landlord/Realtor
You want to be on your p’s and q’s when you’re exploring new studio spaces. We see it too often where a space looks pretty and perfect, but 6 months later you’re locked in and pissed off. Realtors aren’t exactly forthcoming with a lot of the nitty gritty details, so it’s on you to ask […]
3 Questions to Ask Yourself When Clients Say “I Can’t Afford It”
Let’s talk about buying triggers. I am talking about selling to people who already WANT to buy! Selling doesn’t have to feel SLEAZY. First and foremost, the answer is always NO unless you ASK. People will turn you down sometimes, and that’s OK. It’s business, and your offer is NOT going to be right for […]
How to Create a Badass Follow-Up Marketing Plan
Do you have a follow up marketing plan for your clients? It costs 6x as much in marketing dollars to obtain a new client than it does to sell to an existing client. Due to methods of following up / “keep-in-touch”program with a client, their lifetime value can range from $50-50,000 and beyond based off […]
So What Actually Defines Success?
Remember that your work doesn’t equal your WORTH. “Success” seems to be the to-go-to magic word for what we chase after, prepare for, choose, and what we desire. It’s how we often define our lives. Money, fame, fortune, social status, and power are what we have been conditioned to believe by society as what defines […]
The Power of Cancellation Policies
POLICIES (whether you call it a cancellation policy, rescheduling policy, or no show policy) are perhaps the most important part of your massage business framework. These policies also bring up strong emotions and challenges and can (and will) have an effect on your bottom line – as in if 1 person no showed every week […]
Why Your Brand Personality Matters!
Let’s dive a little deeper into the topic of self-branding! Not business branding, like logos and fonts. But your brand personality – YOU, as a person… how people perceive you. Let’s take Kanye West (barf) for example. What comes to mind when you think of his infamy/ personality? Not such good imagery, right? How about […]
The Riches Are in the Niches!
Do you have a niche that you focus on –something that sets you apart from the crowd? Something different than the basic cookie-cutter routine? People have told me what they THINK their niche is…. > “Holistic Health & Wellness” > “Deep Tissue / Sports Massage” > “Energy Healing/ Reiki” > “Skin Care” > “Prenatal” > […]
Partner with Non-Profits to Boost Your Biz!
Do you have a non-profit you are passionate about? Personally, for me, I am affiliated with Trafficking Hope, which is an anti-human trafficking organization. I am VERY passionate about the cause! I have been working with them since 2011 not only as a volunteer, but to build my client base as well. Wait… what? How […]
The Real Reason Why You Don’t Have the Clients You Desire
Do you find yourself struggling and complaining that your practice is slow and not making enough to pay the bills? The most common and age-old and beaten into the ground question myself and every other massage mentor and group/forum online is definitely the most vague question in the world: “How do I get more clients?” […]